In Season Coffee 303/01/2010
In Season Coffee
Since November 2009 I have been thinking I should blog about In Season coffee again, as it was over a year ago in November 2008 that I first posted this and asked the question, among others, “where is the hype”? I did not imagine the debate that would ensue nor predict the shit ton of hits and comments, people seemed passionate about it… I then did a follow up where I posted Geoff Watt’s comments in “In Season Coffee 2″, about what Intelligentsia had planned for the initiative.
I was not really wanting to do a follow up as I did not want to, how should I put this, rock the boat as it were…
Then Mr James Hoffmann put in his 5 predictions for 2010 post that there would be increasingly explicit seasonality, so with that, a year on, I thought that I would ask a couple of questions as the boat is already a rocking. Thanks James.
1, What does Seasonality mean to you the business owner?
2, What does Seasonality mean to you the consumer?
3, Are we talking about Seasonality in coffee, if so are we talking about it enough?
4, What does Intelligentsia’s In Season program mean to you?
Penny for your thoughts.
My predictions for 2010 – Australia.
Direct Trade Coffee – Australia
I was in Australia the other week renewing my visa (3rd change in visa status for 09 (don’t remind me)) and I get the feeling that in Australia, 2010 will be all about Direct Trade Coffee, it has started to get some hype already but I have the feeling that there will be a few companies making a huge push in this direction in 2010. In particular Central America, a region that seems to be a little under represented back home.
Alternative brewing methods – Australia
Alternative brewing methods other then espresso will continue to make more appearances in cafes throughout Australia’s major cities and hopefully inland as well. This is a great thing for Australia and I am already seeing this happen, as it is exposing coffees in another light and now old, agey coffees will increasingly no longer cut it. They will no longer be able to hide berried in espresso blends, as single origin filter style coffees get more and more popular. What does this mean? Well like I said in the last paragraph, it will mean people will be looking for Direct Trade coffees, investing more at origin with less emphasis on toys and equipment at home.
Shortening shipping routes – Australia
Now this one could be a bit harder to achieve but surely there are quicker shipping routes then shipping coffees from America via Hong Kong or Singapore. Coffee companies will be trying to shorten shipping routes, all with the view to get coffees on Australia’s soil quicker so the consumer can enjoy coffees sooner/ fresher. This of course rings true world wide.
I will leave you all with one thought; I wonder who will be the first in Australia to start talking about seasonality, who will break the silence? If someone has already then, sorry, let me know who.
Disclaimer – This is not an Intelligentsia sanctioned post, these are my thoughts and may not represent the thoughts and beliefs of the good folk at Intelligentsia Coffee and Tea.