You Can’t Say That At Intelligentsia 1.0 – Microwaving Coffee.30/10/2010
Welcome to part 1 of a 4 part series of funny photo’s and videos that never saw the light of day because of various reasons. Understandably as Intelligentsia grew it became more and more concerned about it’s brand and thus brand control, it only took 18 months before they started crack down on what was published by us bloggers. It was interesting to see how they went about this as it was new territory for them, they had to scrambled to write media policies that would give them a tad more control.
Video was a whole other story, you might remember that I was keen to get into some video blogging but really I just wanted to explore my new computers video editing programs. The excuses for these videos not being allowed to be published were broad, ranging from, “it’s no where good enough”, “it’s too Intelligentsia”, “it’s not Intelligentsia enough”, “HR would not approve”, “It’s my job to do that” and “we are already working on one like that”. For the most part I agreed as I am no expert at all, when it comes to making video’s the camera I have is a Cannon Power Shot SD990 IS and am self taught so sub par work could be expected…
It came to a point where I could not write a blog post without a phone call, text messages and consequences which ultimately lead to my blog being assigned to the Dead Coffee Blog list over at Sprudge.
Now, like I said I understand the reasons I am not bitching or whinging about it but it is time to dust off these old gems and let people see some of the shenanigans that we got up to.
I hope the Intelligentsia Fun Police don’t get all poopy pants at me!
Ever wondered what would happen if you microwaved coffee? In August 2009 armed with only an iPhone camera, coffee and a will, Kyle and I tested it out.
Note the steam and the few oily drops starting to fall from the plate onto the glass.
As the beans were heating from the inside the oils started spewing out in a audible hiss.
Even though we had turned off the microwave the beans continued to cook.
The process continues – still cooking.
Now there is smoke and it dawns on us that at this point we need cool the beans somehow.
We put them on this saucer to cool but it was not enough.
Now charred and as black as say the El Diablo Blend (just jokes) the beans did catch on fire and we had to move outside.
The Intelligentsia glass is now ruined and the smell permeates throughout the whole warehouse.
We had to open all doors and blast the smoke out with fans.
All in all it was a pretty successful experiment and we feel we busted the myth that you can microwave coffee.
Word to the wise the smell lasted for three days in the warehouse, so I would not recommend doing this at home.
To be Continued…