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You Can’t Say That At Intelligentsia 1.0 – Microwaving Coffee.

30/10/2010

Welcome to part 1 of a 4 part series of funny photo’s and videos that never saw the light of day because of various reasons. Understandably as Intelligentsia grew it became more and more concerned about it’s brand and thus brand control, it only took 18 months before they started crack down on what was published by us bloggers. It was interesting to see how they went about this as it was new territory for them, they had to scrambled to write media policies that would give them a tad more control.

Video was a whole other story, you might remember that I was keen to get into some video blogging but really I just wanted to explore my new computers video editing programs. The excuses for these videos not being allowed to be published were broad, ranging from, “it’s no where good enough”, “it’s too Intelligentsia”, “it’s not Intelligentsia enough”, “HR would not approve”, “It’s my job to do that” and “we are already working on one like that”. For the most part I agreed as I am no expert at all, when it comes to making video’s the camera I have is a Cannon Power Shot SD990 IS and am self taught so sub par work could be expected…

It came to a point where I could not write a blog post without a phone call, text messages and consequences which ultimately lead to my blog being assigned to the Dead Coffee Blog list over at Sprudge.

Now, like I said I understand the reasons I am not bitching or whinging about it but it is time to dust off these old gems and let people see some of the shenanigans that we got up to.

I hope the Intelligentsia Fun Police don’t get all poopy pants at me! ;-)

Ever wondered what would happen if you microwaved coffee? In August 2009 armed with only an iPhone camera, coffee and a will, Kyle and I tested it out.

After we noticed a stench we decided  to pull the plug on the experiment.

Note the steam and the few oily drops starting to fall from the plate onto the glass.

As the beans were heating from the inside the oils started spewing out in a audible hiss.

Even though we had turned off the microwave the beans continued to cook.

The process continues – still cooking.

Now there is smoke and it dawns on us that at this point we need cool the beans somehow.

We put them on this saucer to cool but it was not enough.

Now charred and as black as say the El Diablo Blend (just jokes) the beans did catch on fire and we had to move outside.

The Intelligentsia glass is now ruined and the smell permeates throughout the whole warehouse.

We had to open all doors and blast the smoke out with fans.

All in all it was a pretty successful experiment and we feel we busted the myth that you can microwave coffee.

Word to the wise the smell lasted for three days in the warehouse, so I would not recommend doing this at home.

To be Continued…

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11 comments

  1. This is amazing! Thanks for sharing!


  2. But how did it taste?


    • Ha! We dared not, the smell was hideous though, I wish I could explain it but it is going back a while now…


  3. I can really imagine the stench.

    Not entirely sure what the inspiration was though…..too much time on your hands? :D


    • Our old boss Chris Hallien told us that at his last job he was approached by an “entrepreneur” to test if he could do microwaved green coffee. His idea was that he would partially roast the coffee himself, put in bags that are similar to microwavable pop corn bags then sell them. The customer would then simply roast the coffee the rest of the way at home, thus enjoying fresh roasted coffee…

      Needless to say it did not work.


      • My stomach turns at the very mention of microwave and roast in the same sentence (coffee, or anything else!).

        Either way, thanks for proving the point :D


  4. Ha! That’s awesome!


  5. How long did you cook it for Deats?


    • I want to say 3min but I don’t think it even lasted that long.


  6. [...] Got coffee? « You Can’t Say That At Intelligentsia 1.0 – Microwaving Coffee. Meth Shreds 31/10/2010 In part 2 of 4 Meth, an accomplished skateboarder and [...]


  7. I can’t believe you didn’t grind those up and taste the coffee as a final step.



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